Tweet
The downward spiral continues...
http://realestate.msn.com/blogs/list...a43863&_nwpt=1
Sign of the times? Thousands willing to plaster home with billboard
Company is offering to pay mortgages if homeowners let it turn their house into a giant ad.
Mobile advertising company Adzookie is offering to paint your place, but the palette may not be exactly what the neighbors will love.
The company's website warns that applicants must be ready for the "bright colors and stares from neighbors" when they apply.
But since Adzookie is willing to pay the mortgage for every month the "billboard" remains, many are leaping at the chance. According to The Wall Street Journal, the company received more than 3,000 applications Wednesday alone. "We hit a nerve," CEO Romeo Mendoza told the newspaper.
There are a few rules: You must be willing to let the paint stay on for a minimum of three months, you can extend the contract for up to a year, and you must own the house (sorry, not a good way of getting back at a cranky landlord). If you change your mind, Adzookie will return it to its original colors.
Mendoza told the Cleveland Leader he was amazed at the response.
"It really blew my mind. I knew the economy was tough, but it's sad to see how many homeowners are really struggling."
Mendoza said he originally wanted to paint about 10 houses, but received thousands of responses. He's now looking for other companies to join in on the plan so he can paint about 100.
http://realestate.msn.com/blogs/list...a43863&_nwpt=1
Sign of the times? Thousands willing to plaster home with billboard
Company is offering to pay mortgages if homeowners let it turn their house into a giant ad.
Mobile advertising company Adzookie is offering to paint your place, but the palette may not be exactly what the neighbors will love.
The company's website warns that applicants must be ready for the "bright colors and stares from neighbors" when they apply.
But since Adzookie is willing to pay the mortgage for every month the "billboard" remains, many are leaping at the chance. According to The Wall Street Journal, the company received more than 3,000 applications Wednesday alone. "We hit a nerve," CEO Romeo Mendoza told the newspaper.
There are a few rules: You must be willing to let the paint stay on for a minimum of three months, you can extend the contract for up to a year, and you must own the house (sorry, not a good way of getting back at a cranky landlord). If you change your mind, Adzookie will return it to its original colors.
Mendoza told the Cleveland Leader he was amazed at the response.
"It really blew my mind. I knew the economy was tough, but it's sad to see how many homeowners are really struggling."
Mendoza said he originally wanted to paint about 10 houses, but received thousands of responses. He's now looking for other companies to join in on the plan so he can paint about 100.
Comment