Deep Ellum's "American Blond" "Goes down easy."

[dsrtuckteezy]

Not to mention it's a little one-dimensional. "It's not very creative advertising."

of course it's creative. this is a man's world, bitch, and the majority of people who drink beer are, you guessed it, MEN.

i love it. portrays dallas women to a T.

[talisman]

Deep Ellum Brewing Company has been attracting negative attention since Burnt Orange Report published a takedown of its logo promotions for its Dallas Blonde Ale, specifically the "goes down easy" tagline. Genevieve Cato and a slough of other responders have called the line sexist and a promotion of rape culture.

Last week John Reardon, DEBC owner, said he's been addressing the claims individually by email as he figures out how best to respond to the situation, saying that while the play on words was intentional, it was also meant to be in jest. His response has finally come in a long blog post on the DEBC website called Goes Down Easy: A Lesson in Overreaching Sexism.

"While I strongly reject the notion that this campaign promotes rape culture, I do admit the double entendre. Unfortunately, double entendres are only funny when they're out of the spotlight.

With that, I'll be removing the slogan from the van. Putting it on a can is one thing, but on the side of a van, where it's impossible to ignore, is another issue entirely."

Reardon goes on to say that Cato's comparison of the Dallas Blonde Ale promotion to a Belvedere vodka ad that very, very, very clearly depicts a sexual assault is unwarranted (and that the Belvedere ad is, clearly, unarguably fucked up):

"But, if you somehow link all oral sex to violence against women, the problem might lay with you.

You have a choice in the way you perceive this campaign. It can be seen in its literal sense, you can choose to see the innuendo, or you can fly off the deep end and call it rape culture. But those are your thoughts, and your thoughts only, to own."

Reardon also takes umbrage at criticism aimed at their Cans For Cans campaign to raise awareness and money for breast cancer. Specifically for using the word "cans."

"Next month, I'll be supporting a creepy stache in hopes to raise awareness for prostate cancer. And if I ever find myself lying in a bed, dying from such a disease, you can call my prostate, or even my testicles, whatever the hell you want. It's called awareness month for a reason."

Further evidence that beer is, to quote Homer Simpson, the cause of and solution to all of life's problems.

[stevo]

Pussed-out.

Stevo

[BP]

Rahr will never change the name of Pecker Wrecker and would probably love to get some free advertising. Hopefully the natives will complain when Tenderfoot hits the market in December.

Oh and their IPA is far from being incredibly hoppy. It's very good but I can name about 30 IPAs off the top of my head with more IBUs.

[Rick Modena]

Fucking morons. Is there really nothing better to bitch about?

[Strychnine]

[talisman]

On second thought:


Last year, Deep Ellum Brewing Company found itself being hit with some pretty steep charges. After posting a photo on Facebook of a new delivery van that advertised the brewery's Dallas Blonde Ale, some writers and activists, myself included, accused the brewery of sexism, and even of promoting rape culture, with the slogan they used to sell the beer: "Goes Down Easy."

Brewery owner John Reardon soon issued an apology of sorts, promising to remove the slogan from the van. He maintained that the company would be keeping "Goes Down Easy" on individual cans of Dallas Blonde:

While I strongly reject the notion that this campaign promotes rape culture, I do admit the double entendre. Unfortunately, double entendres are only funny when they're out of the spotlight.

With that, I'll be removing the slogan from the van. Putting it on a can is one thing, but on the side of a van, where it's impossible to ignore, is another issue entirely.

Except, he didn't.

At Burnt Orange Report, Genevieve Cato, one of the original critics of the van, pointed out this morning that the "rape culture van is still rolling." According to Cato, a reader sent in a photo of the hot-pink van that is still delivering beer to liquor stores and restaurants in DFW.

I reached out to Reardon for comment, and he responded by email. "When weighing the decision on whether or not to change the van, we ultimately listened to the general public," he wrote. "We had an outcry of support in favor of not cowering to an overly PC agenda. At the end of the day, it's a beer. That goes down easy. End of story."

He's certainly right about that "outcry of support." Most of the comments on the DEBC Facebook page after the controversy indicated that their fans didn't really have a problem with "Goes Down Easy" as a slogan for Dallas Blonde Ale.

Reardon didn't explain why they'd changed their minds so quietly. If the customer base was so supportive of the slogan, why not make a big show of bucking the PC Police? Either way, the Dallas Blonde delivery van (and the brewery) rolls on.

[dsrtuckteezy]

good for him. fuck the whiners

[Trip McNeely]

haha awesome. Life aint fair, Deal with it bitch.

[Chili]

I am totally fine with their decision.

[Andy@PrimeTuning]

I bought some to try because of these articles

[Txstang1]

bunch of crybaby bitches.

[racrguy]

Hooray for modern feminism. Give me a fucking break "rape culture." Bitch, go make me a fucking sandwich and shut the fuck up.

[Trip McNeely]

bitch, go make me a fucking sandwich and shut the fuck up.

rape!!

[Tyrone Biggums]

This makes me smile.