TLDR Version : Private buyer uses shell-games to move around debt between itself, Remington, and a holding company they created to buy remington. Also breaks promises to locals by hiring only temps to build guns and cycle them out, breaking the promise of $20/hr jobs. Also bet the farm on another dem president to help gun sales from fear in 2016.
The news spread around Huntsville, Ala., in the winter of 2014. Remington, the country’s oldest gun maker, had decided to expand from its historic home in upstate New York to a gigantic former Chrysler factory near the airport. Workers at the new plant, the company said, would earn a minimum average of $19.50 an hour assembling shotguns, pistols, hunting rifles and AR-15-style semiautomatics. The city’s mayor wrote in a newspaper column that he was thrilled that Remington’s quest for a new factory space had ended in Huntsville. He calculated the typical annual salary as $42,500.
Huntsville is a boomtown in the Southern mold. The unemployment rate is lower than the country’s, and educated workers are in high demand. Southwest of downtown, in a facility that synthesized chemical weapons during World War II, the Army maintains a major research center and garrison. Orbiting the Army base are military and aerospace contractors: Raytheon, Lockheed Martin and Northrop Grumman. Car companies from Japan, an electronics manufacturer from Korea and many other concerns churn out goods for the domestic market. “Cutting taxes and simplifying regulations makes America the place to invest!” President Trump tweeted in January 2018; he was talking about Huntsville.
Since 1993, when the state gave Mercedes-Benz $253 million to build its first American auto plant in Tuscaloosa County, Alabama has refashioned itself as a kind of foundry for the rest of the country and the world, first courting automakers and then becoming an all-purpose workshop and technology hub. Airbus produces A320 jetliners; Toyota makes engines for Rav4s and Tundras; Blue Origin, Jeff Bezos’s “spacefaring” company, recently broke ground on a rocket-engine plant. These companies are drawn here partly by the benefits that Trump cited, but most forcefully by the generous tax-incentive packages doled out by officials in Montgomery, the state capital, in concert with pro-business mayors.
Huntsvillians take pride in their economy, and when a new company comes to town, good will cascades toward it. In early 2015, wearing a shirt and hat from Remington could even score you the best table at a restaurant. In the display cases at Larry’s Pistol and Pawn, Huntsville’s most respected gun shop, managers made room for Remington pistols stamped with “Huntsville, AL”: It was a point of pride to carry a weapon made in-state. “Locked and Loaded,” ran the headline in The Huntsville Times, for an article describing how the factory would ultimately create more than 1,800 jobs.
Doors opened in spring 2015. News from the inside was scarce, but this was more or less to be expected. Workers in the gun industry endure a special kind of scrutiny, like metal detectors at the exits and visits to their homes from A.T.F. agents looking for weapons that have gone missing. When Remington forbade employees to speak to outsiders about their jobs or fired a person who removed a smartphone from his pocket in the vicinity of the line, the explanation was assumed to be that the company was protecting its secrets, including the pace of its production. “Those assault rifles,” one employee told me, “they couldn’t make them fast enough.” That year, Remington earned $191 million in gross profit on $809 million of revenue.
At the top of the employees’ checks, the name “Remington Arms” was printed, along with the address of the company’s new facility at 1816 Remington Circle SW in Huntsville. But this was somewhat misleading. While the guns were still stamped with the thick-footed Remington R, the company no longer existed as a fully independent entity. Seven years before Remington came to Huntsville, it was purchased, at a relative bargain, by a private-equity firm that controlled tens of billions of dollars from its offices in Manhattan.
The firm, Cerberus Capital Management, takes its name from the three-headed, dragon-tailed dog who, in Greek mythology, stands guard at the gates of Hades.
A Remington assembly room in 1917. Bettmann/Getty Images
Stephen Feinberg, co-founder and chief executive of Cerberus, came of age alongside his field. He was born in the Bronx, N.Y., in 1960, went to Princeton, where he studied politics, then after graduation, took a job at the brokerage house Drexel Burnham Lambert. As the journalist Connie Bruck recounted in her 1988 best seller, “The Predators’ Ball,” Drexel was a feral place in the early ’80s. Under the direction of its star financier, Michael Milken, the firm developed a way to help clients purchase whole companies using high-interest loans — a practice mainstream investment banks found far too risky to imitate. Milken could whip together nine figures for a client just by picking up the phone. The client took the borrowed cash, bought an obscure or struggling company, and tried either to renovate it or to stamp out costs — often through layoffs — and make it profitable. When these so-called “leveraged buyouts” worked, investors made a hundred or a thousand times their money. When they failed, the bought-out businesses crumbled.
Milken made hundreds of millions of dollars from the fees he earned on leveraged buyouts. At Drexel’s parties at the Beverly Hills Hotel, Milken would unleash his male clients on a bungalow filled with what Bruck referred to as “extremely attractive young women” the firm had paid to be there. His career came to an abrupt halt in 1990, when he was convicted of securities fraud and was permanently banned from the stock market. (Steven Mnuchin, the secretary of the Treasury, has reportedly lobbied Trump to pardon Milken.)
Milken’s conviction coincided with the declining popularity of the term “leveraged buyout.” In the winter of 1988, the acquisition of R.J.R. Nabisco by a firm called KKR — one of the most televised news stories of the year — had taken the opaque practice directly into people’s kitchens and cigarette packs, where it turned out to be threatening and unwelcome. In 1990, Susan Faludi at The Wall Street Journal wrote a Pulitzer Prize-winning story about a Safeway trucker in Dallas who worked for the supermarket chain for nearly 30 years, lost his job after KKR acquired it and shot himself in the head with a hunting rifle. The way people in 2008 talked about “credit default swaps” as a symbol of Wall Street lunacy, people in the early 1990s talked about leveraged buyouts. Faced with all this bad publicity, Wall Street decided it had only one option. It would have to change the name. Stephen Feinberg founded Cerberus in 1992 as the euphemism “private equity” was coming into currency.
If Feinberg resembles Milken, it’s in superficial ways. Milken cultivated a “blue-collar billionaire” persona, speaking brashly and wearing jeans and loafers; Feinberg wore off-the-rack suits to his gray, dingy offices in New York. The young Milken would take a predawn bus from New Jersey to the Drexel offices in New York City while reading regulatory filings with a flashlight; when researching a deal, Feinberg is said to establish “war rooms” at his office and keep his staff until midnight or later. According to Bruck’s book, Milken seldom granted interviews, because “you can’t make a dime off publicity”; Feinberg is reported to have joked to a private meeting of his investors in 2007 that “if anyone at Cerberus has his picture in the paper, and a picture of his apartment, we will do more than fire that person. We will kill him. The jail sentence will be worth it.” (Feinberg declined to comment for this article.)
If private equity were a country, it would be the fifth-largest economy on earth, beating India, Britain and France.
Milken financed leveraged buyouts, but Feinberg made his name by investing directly in distressed assets, businesses that were in bad shape financially. His deal to acquire the parent company of National Car Rental is emblematic of his shrewdness. In 2003, the company was bankrupt, and Feinberg bought it for just $230 million. In four years, he realigned it toward the airport market, then sold it to Enterprise Rent-A-Car for $3 billion. During the rest of the ’00s, the firm expanded to mortgage lenders, real estate, department stores, automakers: anywhere it saw an inefficiency it could exploit. The industry had matured, too. No longer executing leveraged buyouts exclusively, private-equity firms had a host of investment strategies at their disposal. Twenty-seven years after Feinberg founded it, Cerberus was managing $39 billion.
The news spread around Huntsville, Ala., in the winter of 2014. Remington, the country’s oldest gun maker, had decided to expand from its historic home in upstate New York to a gigantic former Chrysler factory near the airport. Workers at the new plant, the company said, would earn a minimum average of $19.50 an hour assembling shotguns, pistols, hunting rifles and AR-15-style semiautomatics. The city’s mayor wrote in a newspaper column that he was thrilled that Remington’s quest for a new factory space had ended in Huntsville. He calculated the typical annual salary as $42,500.
Huntsville is a boomtown in the Southern mold. The unemployment rate is lower than the country’s, and educated workers are in high demand. Southwest of downtown, in a facility that synthesized chemical weapons during World War II, the Army maintains a major research center and garrison. Orbiting the Army base are military and aerospace contractors: Raytheon, Lockheed Martin and Northrop Grumman. Car companies from Japan, an electronics manufacturer from Korea and many other concerns churn out goods for the domestic market. “Cutting taxes and simplifying regulations makes America the place to invest!” President Trump tweeted in January 2018; he was talking about Huntsville.
Since 1993, when the state gave Mercedes-Benz $253 million to build its first American auto plant in Tuscaloosa County, Alabama has refashioned itself as a kind of foundry for the rest of the country and the world, first courting automakers and then becoming an all-purpose workshop and technology hub. Airbus produces A320 jetliners; Toyota makes engines for Rav4s and Tundras; Blue Origin, Jeff Bezos’s “spacefaring” company, recently broke ground on a rocket-engine plant. These companies are drawn here partly by the benefits that Trump cited, but most forcefully by the generous tax-incentive packages doled out by officials in Montgomery, the state capital, in concert with pro-business mayors.
Huntsvillians take pride in their economy, and when a new company comes to town, good will cascades toward it. In early 2015, wearing a shirt and hat from Remington could even score you the best table at a restaurant. In the display cases at Larry’s Pistol and Pawn, Huntsville’s most respected gun shop, managers made room for Remington pistols stamped with “Huntsville, AL”: It was a point of pride to carry a weapon made in-state. “Locked and Loaded,” ran the headline in The Huntsville Times, for an article describing how the factory would ultimately create more than 1,800 jobs.
Doors opened in spring 2015. News from the inside was scarce, but this was more or less to be expected. Workers in the gun industry endure a special kind of scrutiny, like metal detectors at the exits and visits to their homes from A.T.F. agents looking for weapons that have gone missing. When Remington forbade employees to speak to outsiders about their jobs or fired a person who removed a smartphone from his pocket in the vicinity of the line, the explanation was assumed to be that the company was protecting its secrets, including the pace of its production. “Those assault rifles,” one employee told me, “they couldn’t make them fast enough.” That year, Remington earned $191 million in gross profit on $809 million of revenue.
At the top of the employees’ checks, the name “Remington Arms” was printed, along with the address of the company’s new facility at 1816 Remington Circle SW in Huntsville. But this was somewhat misleading. While the guns were still stamped with the thick-footed Remington R, the company no longer existed as a fully independent entity. Seven years before Remington came to Huntsville, it was purchased, at a relative bargain, by a private-equity firm that controlled tens of billions of dollars from its offices in Manhattan.
The firm, Cerberus Capital Management, takes its name from the three-headed, dragon-tailed dog who, in Greek mythology, stands guard at the gates of Hades.
A Remington assembly room in 1917. Bettmann/Getty Images
Stephen Feinberg, co-founder and chief executive of Cerberus, came of age alongside his field. He was born in the Bronx, N.Y., in 1960, went to Princeton, where he studied politics, then after graduation, took a job at the brokerage house Drexel Burnham Lambert. As the journalist Connie Bruck recounted in her 1988 best seller, “The Predators’ Ball,” Drexel was a feral place in the early ’80s. Under the direction of its star financier, Michael Milken, the firm developed a way to help clients purchase whole companies using high-interest loans — a practice mainstream investment banks found far too risky to imitate. Milken could whip together nine figures for a client just by picking up the phone. The client took the borrowed cash, bought an obscure or struggling company, and tried either to renovate it or to stamp out costs — often through layoffs — and make it profitable. When these so-called “leveraged buyouts” worked, investors made a hundred or a thousand times their money. When they failed, the bought-out businesses crumbled.
Milken made hundreds of millions of dollars from the fees he earned on leveraged buyouts. At Drexel’s parties at the Beverly Hills Hotel, Milken would unleash his male clients on a bungalow filled with what Bruck referred to as “extremely attractive young women” the firm had paid to be there. His career came to an abrupt halt in 1990, when he was convicted of securities fraud and was permanently banned from the stock market. (Steven Mnuchin, the secretary of the Treasury, has reportedly lobbied Trump to pardon Milken.)
Milken’s conviction coincided with the declining popularity of the term “leveraged buyout.” In the winter of 1988, the acquisition of R.J.R. Nabisco by a firm called KKR — one of the most televised news stories of the year — had taken the opaque practice directly into people’s kitchens and cigarette packs, where it turned out to be threatening and unwelcome. In 1990, Susan Faludi at The Wall Street Journal wrote a Pulitzer Prize-winning story about a Safeway trucker in Dallas who worked for the supermarket chain for nearly 30 years, lost his job after KKR acquired it and shot himself in the head with a hunting rifle. The way people in 2008 talked about “credit default swaps” as a symbol of Wall Street lunacy, people in the early 1990s talked about leveraged buyouts. Faced with all this bad publicity, Wall Street decided it had only one option. It would have to change the name. Stephen Feinberg founded Cerberus in 1992 as the euphemism “private equity” was coming into currency.
If Feinberg resembles Milken, it’s in superficial ways. Milken cultivated a “blue-collar billionaire” persona, speaking brashly and wearing jeans and loafers; Feinberg wore off-the-rack suits to his gray, dingy offices in New York. The young Milken would take a predawn bus from New Jersey to the Drexel offices in New York City while reading regulatory filings with a flashlight; when researching a deal, Feinberg is said to establish “war rooms” at his office and keep his staff until midnight or later. According to Bruck’s book, Milken seldom granted interviews, because “you can’t make a dime off publicity”; Feinberg is reported to have joked to a private meeting of his investors in 2007 that “if anyone at Cerberus has his picture in the paper, and a picture of his apartment, we will do more than fire that person. We will kill him. The jail sentence will be worth it.” (Feinberg declined to comment for this article.)
If private equity were a country, it would be the fifth-largest economy on earth, beating India, Britain and France.
Milken financed leveraged buyouts, but Feinberg made his name by investing directly in distressed assets, businesses that were in bad shape financially. His deal to acquire the parent company of National Car Rental is emblematic of his shrewdness. In 2003, the company was bankrupt, and Feinberg bought it for just $230 million. In four years, he realigned it toward the airport market, then sold it to Enterprise Rent-A-Car for $3 billion. During the rest of the ’00s, the firm expanded to mortgage lenders, real estate, department stores, automakers: anywhere it saw an inefficiency it could exploit. The industry had matured, too. No longer executing leveraged buyouts exclusively, private-equity firms had a host of investment strategies at their disposal. Twenty-seven years after Feinberg founded it, Cerberus was managing $39 billion.
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